What is firmer than the clay, clearer than the water it is kneaded with, more powerful than the fire in its kiln, more real than the colour that embellishes it? These are the materials we work with and handle on a daily basis, as both raw materials and in our manufacturing processes. Of course they have been developed, but have remained close to their millennia-old roots, ennobled and transformed into products of great aesthetic and clear functional value.